Kate Pauly

Advertisers Reaping Benefits of Declining Ad Revenue

It goes up. It comes down. It repeats. The newspaper advertising industry's revenue has improved and dropped and improved and dropped and improved again and dropped again. It jumped 16.3% in 1983 and then took a hit in 1991 of 6.0%. In 1997 we saw an increase of 8.5% and then just 4 years later watched newspaper ad revenue fall 9.0%. Newspaper advertising income fell 28.9% in the third quarter of 2009.... (posted by Kate 1 year 336 days ago.)

Newspapers: The Premier "Opt-in" Advertising

I recently had a customer tell me that he stayed away from newspaper advertising because "It seems newspapers are on a downward slide and don't get viewed like they used too." Ouch! As someone in the business, that was tough to hear. Luckily, my friends, that isn't an accurate assessment. Newspapers remain a power house in advertising. Not to say that internet marketing and other technologically driven... (posted by Kate 3 years 99 days ago.)